Blog Layout
5 Reasons Your Business Needs a Website
BJ Dodenbier • March 18, 2021
Why should you add a website when you have a Facebook page?
As the world has progressively moved forward with adaptations to the online model due to the pandemic from COVID-19, we are seeing a massive increase in the number of businesses that are finally looking to get a website. Some businesses were still operating on the mentality that they did not need an online presence. Now, that could not be farther from the truth. While some businesses may have social media accounts on Instagram, Twitter, Facebook, and the like, none of these take the place of the need to have a professional website, and here’s why.
1. Establish Credibility
In order for a business to have credibility today, they need to have a website. Think about it, if you Google something and they do not have a website, while their competitors do, who are you more likely to trust? The answer is, the businesses with websites offer more trust and credibility to consumers. It also allows them a space to see what you’re about, where you’re located, the services you offer, and how they can contact you which speeds up the process of conversion (going from an online visitor to a paying customer).
2. Expand Reach
Websites allow businesses to be discovered all over the world. No longer do you have to hope and wait for people to walk by your brick-and-mortar store, rely on word of mouth, or purchase costly advertisements to bring awareness to your business. It’s never been easier to reach millions of potential customers than it is today. The number one thing you need to access these large pools of potential clients is an established and professional website. Pair your new website with the following you've created on your business social accounts and you'll see a boost in conversions.
3. Drive Online Traffic
Creating a website will offer a landing space for your clients to go to. The more you build your presence on social media platforms, the more reach you will have. Link your website in the bio of these platforms to drive traffic to your site. Even better, use what is known as a “lead magnet.” In other words, offer something of value for free in exchange for an email address when people come to your site.
4. Increase Revenue
Another reason to upgrade and add a website is that it allows you to make sales without needing a set amount of staff or store locations. When you offer products and services directly from your website, people can buy them from anywhere, anytime. Relying on expensive 3rd party sellers? Stop lining their pockets with your hard work. The smoother and easier it is for potential clients to purchase from your site, the more sales you will make. It’s important to have a clean and easy-to-use web design. Consider hiring a Urly Made if you are new to the process, it is worth the investment.
5. Passive Income
In tandem with the above benefits, once you have established an easy-to-use and credible website for your business, you can massively increase your revenue streams. People who visit your site and make purchases without any time taken directly from you or your day qualifies as a stream of passive income. These are sales that you could be making in your sleep, in addition to having in-person locations if you still choose to do so. Either way, it’s a win/win for your business and revenue projections.
Enter URLY MADE
We understand that when it comes to your business you want to get it right the first time around. It can be daunting to research the best companies to build your site, especially when you fall in love with one only to see the price tag is way higher than expected. While you may consider going solo and teaching yourself how to design your site, you can’t risk it not looking professional, creative, and innovative. Save yourself and your company some time by investing in the right company to represent you the first time around. We pride ourselves on our excellent customer-service and competitive and budget-friendly prices. When you work with URLY MADE, you can rest assured that your site will wow without breaking the bank.
Which one, among the many should you use? Based on our experience using a variety of different platforms this is what we have found. I'll break it down in the amount of work you want to put in and the amount of control you have to dictate your company image.
It’s no secret that the pandemic has forced a lot of businesses to move online. Whether you already had a website or not, more people are likely to visit it now while the majority of the world remains indoors and socially distanced. According to a study conducted by Stanford University , “75% of users admit to making judgments about a company’s credibility based on their website design.” The study goes on to state that “945 of first impressions are design-related.” Considering those numbers, it may be time to take a second look at your site and see if it could use a little sprucing up.
You may be wondering, why does my content never rank on Google? What is the secret formula for pushing content to the first page of search results? This may seem hard at first, but….
E-commerce is a competitive industry. Use these 5 digital marketing tips to increase the effectiveness of your store.
